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    Exam 11: Managing Successful Products Services and Brands
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    When a Company Retains a Product but Reduces Marketing Costs
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When a Company Retains a Product but Reduces Marketing Costs

Question 210

Question 210

Multiple Choice

When a company retains a product but reduces marketing costs, it is referred to as


A) skimming.
B) harvesting.
C) milking.
D) deletion.
E) divesting.

Correct Answer:

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