When Selecting a Brand Name, It Should: (1) Suggest Product

Multiple Choice

When selecting a brand name, it should: (1) suggest product benefits; (2) be memorable, distinctive, and positive; (3) fit the company or product image; (4) __________; (5) be simple and emotional; and (6) have favorable phonetic and semantic associations in other languages.

A) never have a humorous connotation
B) be easy to spell and pronounce
C) be patented
D) not be easily imitated
E) have no legal or regulatory restrictions