Multiple Choice
When selecting a brand name, it should: (1) suggest product benefits; (2) be memorable, distinctive, and positive; (3) fit the company or product image; (4) __________; (5) be simple and emotional; and (6) have favorable phonetic and semantic associations in other languages.
A) never have a humorous connotation
B) be easy to spell and pronounce
C) be patented
D) not be easily imitated
E) have no legal or regulatory restrictions
Correct Answer:

Verified
Correct Answer:
Verified
Q27: A strategy of dropping a product from
Q153: Nike has successfully used _ with its
Q202: All of the following marketing actions can
Q203: One of the primary benefits of branding
Q210: When a company retains a product but
Q211: Warranties that assign responsibility for product deficiencies
Q244: The marketing of low-cost copies of popular
Q267: The time a product can be stored
Q314: When Coca-Cola promoted Coke as a morning
Q356: Which of the following statements regarding warranties