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Tylenol Successfully Used __________ with the Introduction of Tylenol→Arthritis, Tylenol→Sinus

Question 57

Multiple Choice

Tylenol successfully used __________ with the introduction of Tylenol→Arthritis, Tylenol→Sinus and Allergy, Tylenol→Cold and Flu, and Tylenol→Pain and Sleeplessness.


A) family branding
B) multiproduct branding
C) subbranding
D) mixed branding
E) generic branding

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