Idea Generation Refers to

Multiple Choice

Idea generation refers to

A) the stage of the new-product development process when concepts are converted to prototypes.
B) the stage of the new-product development process that develops a pool of concepts to serve as candidates for new-products.
C) the stage of the new-product development process where possible promotional campaigns and advertising themes are created.
D) the techniques used to screen and reject those ideas that have no merit.
E) the discussion and decision of which target market segments will be selected.