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    Marketing Study Set 5
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    Exam 9: Market Segmentation Targeting and Positioning
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    Product Features and Usage Rate Are Both Variables Used to Employ
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Product Features and Usage Rate Are Both Variables Used to Employ

Question 142

Question 142

Multiple Choice

Product features and usage rate are both variables used to employ __________ segmentation.


A) geographic
B) demographic
C) loyalty
D) psychographic
E) behavioral

Correct Answer:

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