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    Exam 8: Marketing Research: From Customer Insights to Actions
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    Considering the Two Main Types of Data, If Facts and Figures
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Considering the Two Main Types of Data, If Facts and Figures

Question 153

Question 153

Multiple Choice

Considering the two main types of data, if facts and figures are newly collected for a project, which type of data is being collected?


A) internal primary data
B) secondary data
C) external primary data
D) primary data
E) internal secondary data

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