A Television Advertisement Shows Several Teenagers Searching Through the Refrigerator

Multiple Choice

A television advertisement shows several teenagers searching through the refrigerator for something to satisfy their hunger. The refrigerator offers the teenagers many alternatives-celery, bologna, cottage cheese, and some Cool Mint Chocolate Clif Bars. The ad, which shows the teens happily selecting the Clif Bars, appeals to the consumers' __________ for sustenance to satisfy their hunger and attempts to shape their __________ for the advertised product.

A) needs; wants
B) wants; needs
C) wants; cravings
D) cravings; needs
E) needs; preferences