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    Exam 1: Creating Customer Relationships and Value Through Marketing
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    People with Both the Desire and Ability to Buy a Specific
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People with Both the Desire and Ability to Buy a Specific

Question 98

Question 98

Multiple Choice

People with both the desire and ability to buy a specific offering such the Cool Mint Chocolate Clif bar are referred to as


A) shoppers.
B) a customer base.
C) a market.
D) a bazaar.
E) an emporium.

Correct Answer:

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