There Are No Magic One-Size-Fits-All Guidelines for Writing Successful Marketing

Multiple Choice

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans. Which writing and style guideline below still generally applies?

A) Use bullet points for succinctness and emphasis.
B) Use different color fonts or paper to represent different sections of your plan.
C) Include as an attachment the résumés for all key players in your management team.
D) Do not use a business plan unless you plan to borrow at least $100,000.
E) To save paper, send the plan in digital (Adobe Acrobat PDF) format to all potential investors.