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Before Heinz Sold Its 9-Lives Brand Cat Food Unit,the Company

Question 110

Multiple Choice

Before Heinz sold its 9-Lives brand cat food unit,the company identified the product as having a low market share in a high-growth market.The portfolio matrix would classify 9-Lives as a(n) :


A) star
B) exclamation point
C) problem child
D) cash cow
E) widow

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