According to the Authors of the Textbook,a Good Preapproach Letter

Multiple Choice

According to the authors of the textbook,a good preapproach letter can be a valuable sales tool even in the age of social media.Which of the following is NOT a recommended tip offered by the authors when crafting a preapproach letter?

A) your company should be the central theme of the letter
B) your prospect should be the central theme of the letter
C) a quick introduction of a major benefit to your prospect may get their attention
D) the AIDA principle should be a key message in a preapproach letter
E) all of these choices are correct