Multiple Choice
Which of the following sentences best captures the notion of relationship marketing?
A) trying to form relationships with employees of different companies
B) refusal to deal with anyone except the purchasing agents
C) completing transactions one at a time
D) the creation of customer loyalty and retention
E) invite many purchasing agents to a social event and discuss business there
Correct Answer:

Verified
Correct Answer:
Verified
Q31: Maggie sells fertilizers and pesticides to hardware
Q32: Because Walt is a consumer goods salesperson,
Q33: Sammy is on a plane about to
Q34: Salespeople who are true and caring build
Q35: Salespeople, regardless if they are high-performers or
Q37: Relationship marketing is the creation of customer
Q38: The main purpose of this textbook is
Q39: Joanne summarizes her strategy to retain and/or
Q40: Which of the following are good principles
Q41: You manage to convert a prospect into