Multiple Choice
Coca-Cola launched a new Black History television commercial on BET to coincide with the Martin Luther King Jr.holiday. The ad is just one element of a strategy for connecting with African-American consumers.Coca-Cola's segmentation plan for this promotional campaign is based on _____ segmentation
A) demographic
B) sociocultural attributes
C) psychographic
D) usage rate
E) geodemographic
Correct Answer:
Verified
Correct Answer:
Verified
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