Multiple Choice
H&M plans to open a new store in Saudi Arabia.It will be staffed completely by women.Saudi Arabia has strict laws about women interacting with men other than their husbands so only women will be permitted to shop there.Which type of demographic segmentation is H&M using?
A) lifestyle
B) usage rate
C) benefit
D) age
E) gender
Correct Answer:
Verified
Correct Answer:
Verified
Q5: Which of the following is a means
Q6: Coca-Cola launched a new Black History television
Q12: The Ritz Carlton hotel chain is renowned
Q79: What is geodemographic segmentation? What is the
Q98: All of the following are advantages of
Q113: Until the 1990s,few firms practiced market segmentation.
Q143: The advertisements for Kay Jewelers usually show
Q147: Marketers use demographic information to segment markets
Q154: A Small World is a nonprofit retail
Q198: Karry-Lite,the manufacturer of lightweight suitcases with wheels,uses