Question 1

_____ distribution is achieved by screening dealers to eliminate all but a few in any single geographic area.Shopping goods and some specialty products that consumers are willing to search for are sold this way.

Accepted Answer

A)  Intensive 
B)  Selective 
C)  Exclusive 
D)  Dual 
E)  Controlled

Question 2

Certified Grocers Midwest,Inc.,the Chicago-based grocery wholesale cooperative,provides all kinds of meats,cereals,canned and fresh fruits and vegetables,beauty aids,health care items,and pet products to the supermarkets in its channel.Certified Grocers is aiding consumers by overcoming:

Accepted Answer

A)  spatial discrepancy 
B)  discrepancy of quantity 
C)  discrepancy of assortment 
D)  demand discrepancies 
E)  discrepancy of possession

Question 3

You are responsible for physical distribution of your company's service and should focus on:

Accepted Answer

A)  ensuring the intangibility of the service so that physical distribution becomes a less important factor 
B)  minimizing wait times, managing service capacity, and providing delivery through distribution channels 
C)  making sure production and consumption are simultaneous 
D)  setting quality standards, choosing faster transportation modes, and using safety stock 
E)  customer-oriented order processing and inventory control

Question 4

A(n)_____ discrepancy is created when a product is produced but a consumer is not ready to purchase it.

Accepted Answer

A)  quantity 
B)  supply 
C)  possession 
D)  temporal 
E)  assortment

Question 5

The direct channel is used more often in consumer markets than in business-to-business markets.

Accepted Answer

A) True 
 B)False

Question 6

R. H. Kurt & Son
R. H. Kurt & Son, Inc., distributes rifles for both hunting and target shooting, rifle barrels, triggers, cleaning equipment, and reloading equipment to sporting equipment retailers and many large discount stores. It carries products from 41 different manufacturers. The manufacturers whose products it carries are known for producing superior products and are leaders in their industries. In addition, Kurt is able to repair damaged rifles through its gunsmith service, which is available to all of its retailers.
-Refer to R.H.Kurt.Customers at retail stores only want one rifle or one scope.They do not want to buy in the quantities the manufacturers need to sell.This _____ is overcome by the marketing channels.

Accepted Answer

A)  discrepancy of quantity 
B)  spatial discrepancy 
C)  discrepancy of assortment 
D)  discrepancy of facilitation 
E)  discrepancy of possession

Question 7

Which level of distribution intensity is the most restrictive and entails establishing only one or a few dealers within a given geographic area?

Accepted Answer

A)  selective 
B)  intensive 
C)  exclusive 
D)  dual 
E)  premium

Question 8

Integrated channel relationships tend to be more flexible than cooperative relationships.

Accepted Answer

A) True 
 B)False

Question 9

Define channel power,channel control,channel leadership,and channel partnering and explain how these four terms are related.

Accepted Answer

The answer of Define channel power,channel control,channel leadership,and channel partnering...

Question 10

One of the earliest,largest and most famous examples of vertical integration was the Carnegie Steel Company.The company controlled not only the mills where the steel was manufactured but also the mines where the iron ore was extracted,the coal mines that supplied the coal,the ships that transported the iron ore and the railroads that transported the coal to the factory.Carnegie Steel has a(n)_____ channel relationship.

Accepted Answer

A)  Arm's Length 
B)  functional 
C)  cooperative 
D)  hierarchical 
E)  integrated

Question 11

When an intermediary in the channel of distribution owns the merchandise and controls the terms of the sale,this is referred to as:

Accepted Answer

A)  complete control 
B)  exclusive distribution 
C)  taking title 
D)  contact efficiency 
E)  economies of scale

Question 12

This summer,college student Pat is planning on selling kites at Panama City Beach.He has found some suppliers and preordered all of the kites he thinks he can sell this summer.What type of a distribution channel relationship does Pat have with his suppliers?

Accepted Answer

A)  Arm's Length 
B)  functional 
C)  cooperative 
D)  hierarchical 
E)  integrated

Question 13

R. H. Kurt & Son
R. H. Kurt & Son, Inc., distributes rifles for both hunting and target shooting, rifle barrels, triggers, cleaning equipment, and reloading equipment to sporting equipment retailers and many large discount stores. It carries products from 41 different manufacturers. The manufacturers whose products it carries are known for producing superior products and are leaders in their industries. In addition, Kurt is able to repair damaged rifles through its gunsmith service, which is available to all of its retailers.
-Refer to R.H.Kurt.When Kurt solicits an order from a sporting goods store,it engages in a _____ function.

Accepted Answer

A)  logistical 
B)  functional 
C)  facilitating 
D)  customerized 
E)  transactional

Question 14

Canesta Company has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants (PDAs).The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.What level of distribution intensity should the company use?

Accepted Answer

A)  exclusive 
B)  controlled 
C)  extensive 
D)  reciprocal 
E)  selective

Question 15

Many regard vertical conflict as healthy competition.

Accepted Answer

A) True 
 B)False

Question 16

Retailers and merchant wholesalers are examples of intermediaries that:

Accepted Answer

A)  take title to a product 
B)  create temporal and spatial discrepancies 
C)  use consumer promotions 
D)  do not benefit from any economies of scale 
E)  are accurately described by all of these statements

Question 17

A discrepancy of _____ is the difference between the amount of product produced and the amount an end user wants to buy.

Accepted Answer

A)  space 
B)  quantity 
C)  assortment 
D)  accumulation 
E)  possession

Question 18

Name and briefly discuss two alternative channel arrangements that can be used to move products.

Accepted Answer

The answer of Name and briefly discuss two alternative channel...

Question 19

Intermediaries must perform three basic functions.Name these functions,and describe the activities involved in each function.

Accepted Answer

The answer of Intermediaries must perform three basic functions.Name these...

Question 20

Because distribution creates the same problems whether it is in Ethiopia,Indonesia,or Canada,you will find that channel structures and types around the world are very similar to those in the United States.

Accepted Answer

A) True 
 B)False

Exam 13: Marketing Channels

_____ distribution is achieved by screening dealers to eliminate all but a few in any single geographic area.Shopping goods and some specialty products that consumers are willing to search for are sold this way.

Certified Grocers Midwest,Inc.,the Chicago-based grocery wholesale cooperative,provides all kinds of meats,cereals,canned and fresh fruits and vegetables,beauty aids,health care items,and pet products to the supermarkets in its channel.Certified Grocers is aiding consumers by overcoming:

You are responsible for physical distribution of your company's service and should focus on:

A(n) _____ discrepancy is created when a product is produced but a consumer is not ready to purchase it.

The direct channel is used more often in consumer markets than in business-to-business markets.

Which level of distribution intensity is the most restrictive and entails establishing only one or a few dealers within a given geographic area?

Integrated channel relationships tend to be more flexible than cooperative relationships.

Define channel power,channel control,channel leadership,and channel partnering and explain how these four terms are related.

When an intermediary in the channel of distribution owns the merchandise and controls the terms of the sale,this is referred to as:

This summer,college student Pat is planning on selling kites at Panama City Beach.He has found some suppliers and preordered all of the kites he thinks he can sell this summer.What type of a distribution channel relationship does Pat have with his suppliers?

Many regard vertical conflict as healthy competition.

Retailers and merchant wholesalers are examples of intermediaries that:

A discrepancy of _____ is the difference between the amount of product produced and the amount an end user wants to buy.

Name and briefly discuss two alternative channel arrangements that can be used to move products.

Intermediaries must perform three basic functions.Name these functions,and describe the activities involved in each function.

Because distribution creates the same problems whether it is in Ethiopia,Indonesia,or Canada,you will find that channel structures and types around the world are very similar to those in the United States.