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    Sports Marketing
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    Exam 4: Segmenting Audiences for Sports
  5. Question
    Which Term Refers to a Specific Platform That Can Be
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Which Term Refers to a Specific Platform That Can Be

Question 50

Question 50

Multiple Choice

Which term refers to a specific platform that can be used to deliver a message to an audience?


A) media vehicle
B) targeted reach
C) touchpoint
D) medium

Correct Answer:

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