Once Market Segments Have Been Identified,the Primary Challenge for a Sports

Multiple Choice

Once market segments have been identified,the primary challenge for a sports property is to

A) identify differences among the segments and determine how to use those insights to tailor marketing activities
B) create radio advertisements that appeal to each market segment
C) list the characteristics of each market segment that allow for easy identification at games/events with database technology
D) create a default segmentation strategy for each segment