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    Sports Marketing
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    Exam 4: Segmenting Audiences for Sports
  5. Question
    Business Markets Can Be Segmented Based on Behavior,and the Primary
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Business Markets Can Be Segmented Based on Behavior,and the Primary

Question 48

Question 48

Multiple Choice

Business markets can be segmented based on behavior,and the primary behavior variable of interest is


A) purchase activity
B) number of employees
C) advertising expenditures
D) budget for sponsorships and activation

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