Multiple Choice
Ben is responsible for locating sponsors for a World Wrestling Foundation event.He has contacted the local football team and the local TV station for names of companies that either were sponsors of these events or advertised at these events.This is an example of the segmentation of sponsorships by targeting a specific
A) demographic segment
B) usage rate segment
C) geographic segment
D) lifestyle segment
Correct Answer:
Verified
Correct Answer:
Verified
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