Multiple Choice
If one were to pick an explanation from economics for why 6pm.com customers took advantage of the programming error that priced every piece of merchandise at $49.95,it was to __________.
A) avoid the sacrifice effect of price
B) experience the pleasure of "cheating back" a large corporation
C) see if the company would eat the loss
D) join a class action suit
E) all of the above
Correct Answer:
Verified
Correct Answer:
Verified
Q2: In many marketing textbooks,including this one,there is
Q3: Amazon.com did not want to set the
Q4: What would be the retailing principle that
Q5: What really pays for the losses absorbed
Q6: By rewarding consumers who took advantage of
Q7: Retailers contribute to the "door-buster" and "entitlement"
Q8: Choose the most plausible reason that marketing
Q9: The idea that "it's too good to