All of the Following Are True About CRM Except

Multiple Choice

All of the following are true about CRM except:

A) Customers resent how companies use their information
B) CRM is a huge commitment
C) Marketers often have to completely rethink how they target customers.
D) Loyalty programs use CRM to thank customers for their business and reinforce the decision to shop at that store.
E) CRM makes purchase decisions more routine for regular customers, which offers time savings.