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    M Advertising Study Set 2
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    Exam 8: Creating Ads: Strategy and Process
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    Another Name for a Creative Strategy Is a
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Another Name for a Creative Strategy Is a

Question 65

Question 65

Multiple Choice

Another name for a creative strategy is a


A) copy platform.
B) benefit strategy.
C) creative action plan.
D) communication strategy.
E) marketing support statement.

Correct Answer:

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