Multiple Choice
Which of the following would most likely increase a reader's perception that a product being advertised has a high degree of quality?
A) using bright colors
B) including a pie chart
C) using a clever metaphor
D) including interesting artwork
E) using a black-and-white photo
Correct Answer:

Verified
Correct Answer:
Verified
Q57: What are the three components of the
Q58: What is it called when two or
Q59: Explain the difference between informational ads and
Q60: Most ads,whether they are informational or transformational,do
Q61: An ad encouraging golfers to subscribe to
Q63: A magazine ad for United Airlines shows
Q64: Discuss the role of the Judge in
Q65: Another name for a creative strategy is
Q66: If negatively originated motives provide the basis
Q67: An ad for Asian Sensations' newest product