Multiple Choice
An ad for Asian Sensations' newest product line of snack foods encourages readers to "Thai something new." In this example,word play is used to
A) persuade consumers to try an Asian Sensations snack.
B) inform customers that Asian Sensations sells nutritious snacks.
C) persuade customers to check the website of Asian Sensations.
D) persuade retailers to carry more Asian Sensations snack foods.
E) remind customers that Asian Sensations has been reformulated.
Correct Answer:

Verified
Correct Answer:
Verified
Q48: Art direction is the:<br>A) integration of the
Q62: Which of the following would most likely
Q63: A magazine ad for United Airlines shows
Q64: Discuss the role of the Judge in
Q65: Another name for a creative strategy is
Q66: If negatively originated motives provide the basis
Q68: According to creativity consultant Roger von Oech,what
Q69: What is a message strategy? Describe the
Q70: Visual cues and metaphors can be used
Q72: A creative brief is a synonym for