True/False
Most agencies prefer giving a speculative presentation to potential clients than highlighting past accomplishments because speculative presentations are quick and inexpensive.
Correct Answer:
Verified
Correct Answer:
Verified
Q8: What is the function of creative boutiques?
Q20: When an advertiser asks for speculative presentation,the
Q21: The primary reason that some advertisers set
Q22: Contrast the role of the account planner
Q23: As few agencies have the capability to
Q26: Interactive agencies<br>A) use customer relationship marketing to
Q28: If Tomlinson Inc.,an ad agency,were to buy
Q29: The basic principles of advertising are the
Q30: A(n)_ performs all the administrative,planning,budgeting,and coordinating functions
Q57: Creative boutiques work for advertisers and occasionally