The Primary Reason That Some Advertisers Set Up a Wholly

Multiple Choice

The primary reason that some advertisers set up a wholly owned in-house ad agency is to

A) attract the best photographers and graphic artists.
B) save money and tighten control over their advertising.
C) stimulate external creative efforts on the part of the marketing staff.
D) meet the challenges of mass media with respect to creative incentives.
E) utilize inexpensive social media tools in their online advertising efforts.