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    M Advertising Study Set 2
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    Exam 3: The Business of Advertising
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    Contrast the Role of the Account Planner with Those of the Creative
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Contrast the Role of the Account Planner with Those of the Creative

Question 22

Question 22

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Contrast the role of the account planner with those of the creative team and the account executives.

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The account planner uses research to rep...

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