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    Exam 3: The Business of Advertising
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    Organizations That Use a Standardized Approach to Marketing and Advertising
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Organizations That Use a Standardized Approach to Marketing and Advertising

Question 1

Question 1

Multiple Choice

Organizations that use a standardized approach to marketing and advertising in all countries in which they do business are called


A) foreign marketers.
B) homogenized corporations.
C) global marketers.
D) international exporters.
E) transnational corporations.

Correct Answer:

verifed

Verified

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