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A Researcher Gives Respondents Five Brands of Cereal and Asks

Question 18

Multiple Choice

A researcher gives respondents five brands of cereal and asks them to rank these cereals from the best liked (rank = 1) to the least liked (rank = 5) . This scale is most closely a(n) :


A) nominal scale.
B) ratio scale.
C) ordinal scale.
D) interval scale.
E) hybrid-ordinally interval scale.

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