True/False
In designing semantic differential scales sometimes researchers use a negative pole descriptor that is not truly an opposite of the positive descriptor.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q10: Which one of the following statements about
Q11: What type of scale structure is being
Q12: During construct development, a researcher is forced
Q13: Monica Trevor changes the end-points of a
Q14: Discuss the measurement problems with the semantic
Q16: Marketing constructs cannot have concrete properties (they
Q17: Constant sum scales should preferably use more
Q18: A researcher gives respondents five brands of
Q20: If a researcher wants to force respondents
Q38: Behavioral intention scales are difficult to construct.