Innovators Are Crucial to the Success of Any New Product

Multiple Choice

Innovators are crucial to the success of any new product or service because:

A) they prefer products from established market leaders.
B) they are easily influenced by advertising.
C) they help the product or service gain market acceptance.
D) they are considered opinion leaders and influence other majority groups.
E) they form a major group of consumers in the market of a new product or service.