Crimson Inc

Multiple Choice

Crimson Inc., a fruit-juice manufacturer, employs a set of feedback forms to collect information about customers' favourite flavours and the new flavours they want to try in future.The company then uses this information to focus on identifying and building loyalty among the firm's most valued patrons.This is an example of:

A) customer relationship management.
B) the BCG matrix.
C) Porter's five forces.
D) transformational marketing.
E) live-in marketing.