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    M Marketing Study Set 2
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    Exam 13: Services: the Intangible Product
  5. Question
    Firms Can Close a __________ Gap by Being More Realistic
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Firms Can Close a __________ Gap by Being More Realistic

Question 138

Question 138

Multiple Choice

Firms can close a __________ gap by being more realistic about the services they can provide and managing customer expectations.


A) seniority
B) knowledge
C) standards
D) delivery
E) communication

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