Multiple Choice
Adidas Group owns Reebok,Rockport,and Greg Norman brands.Having a variety of brands allows Adidas to
A) engage in micromarketing for hard-to-fit shoe customers.
B) obtain a bigger share of the shoe market.
C) use mass marketing techniques.
D) utilize geographic segmentation.
E) generate economies of scale in advertising expenditures.
Correct Answer:
Verified
Correct Answer:
Verified
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