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    Marketing Study Set 7
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    Exam 8: Segmentation, Targeting, and Positioning
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    Regina Wants to Position Her Financial Services Company
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Regina Wants to Position Her Financial Services Company

Question 54

Question 54

Multiple Choice

Regina wants to position her financial services company.Regina can position her services according to:


A) value.
B) salient attributes.
C) symbols.
D) competitive comparisons.
E) all of these.

Correct Answer:

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