Question 1

In a CPFR system,information is used to:

Accepted Answer

A)  generate a sales forecast and a delivery schedule.
B)  predict collaborative profitability.
C)  signal the rate of return of defective merchandise.
D)  create radio frequency identification tags.
E)  simulate supply chain management functions. A

Question 2

For consumers,logistical management activities including inventory control,warehousing,and transportation,are:

Accepted Answer

A)  not too important.
B)  associated with the delivery of services more than with the delivery of goods.
C)  part of product bundling.
D)  the basis for situational buying opportunities.
E)  rarely visible because they take place outside retail locations. E

Question 3

Although conflict is likely to occur in any supply chain,it is generally more pronounced when:

Accepted Answer

A)  the supply chain members are geographically too close to each other.
B)  manufacturers pressure retailers.
C)  retailers pressure manufacturers.
D)  the supply chain members are independent entities.
E)  the economy is booming. D

Question 4

Franchising represents a popular version of a contractual vertical marketing system where:

Accepted Answer

A)  the franchisee operates a retail outlet using the name and format of the franchisor,for which the franchisee pays a fee plus royalty.
B)  a franchisor provides assistance with locating the business,developing products,advertising and management.
C)  the franchisee can combine entrepreneurship with the advantages of a coordinated marketing channel.
D)  the franchisor has incentives through the royalties to continue to innovate and improve operations.
E)  All of these.

Question 5

How can an electronic data interchange be used by a manufacturer to support the three Ps besides Place (i.e.,Product,Price,and Promotion)?

Accepted Answer

The answer of How can an electronic data interchange be...

Question 6

(p.441-442,Opening vignette)Much of Zara's success is due to their supply chain management.

Accepted Answer

A) True 
 B)False

Question 7

In the four Ps of marketing,Place refers to all the activities required to get the right products to the right customer when that customer wants it.

Accepted Answer

A) True 
 B)False

Question 8

JIT systems require a strong commitment by each party.What does this include?

Accepted Answer

The answer of JIT systems require a strong commitment by...

Question 9

Manufacturers trying to implement a just-in-time delivery system need to start with:

Accepted Answer

A)  routing software.
B)  shipping schedules.
C)  distribution center design.
D)  information about customer demand.
E)  intensive distribution.

Question 10

For a supply chain to operate efficiently,the participating members must cooperate.

Accepted Answer

A) True 
 B)False

Question 11

Supply chain management creates value by getting products to customers efficiently.

Accepted Answer

A) True 
 B)False

Question 12

Why is a JIT system especially valuable in a market like fashion clothing?

Accepted Answer

The answer of Why is a JIT system especially valuable...

Question 13

For a JIT system to be successful,the firm and its vendors must:

Accepted Answer

A)  cooperate.
B)  compete.
C)  participate in a vertical marketing system.
D)  put a VMI system in place.
E)  none of these.

Question 14

(p.462; 469-471; Chapter case study)Because of its size and market power,Walmart is able to operate a(n)___________________ supply chain.

Accepted Answer

A)  cooperative
B)  corporate
C)  contractual
D)  administered
E)  conventional

Question 15

Because manufacturers with JIT systems produce merchandise closer to the time of sale,they can:

Accepted Answer

A)  organize cooperative agreements among competing manufacturers to reduce oversupply.
B)  reduce inventories needed to satisfy retailers' demand.
C)  use exclusive geographic territories to centralize production.
D)  effectively eliminate the need for a dispatcher.
E)  replace independent supply chains with corporate supply chains.

Question 16

Stores like Home Depot and Costco act as wholesalers when they:

Accepted Answer

A)  take delivery in whole-lot quantities.
B)  select limited product lines and only market them to consumers who purchase the whole line.
C)  sell products for distributors.
D)  sell to contractors or restaurant owners.
E)  compete with each other.

Question 17

Steven managed an auto parts store in the 1990s.At that time,stock-outs--failure to have the parts auto mechanics needed to do their work that day--increased the likelihood of the mechanics becoming customers of competing auto supply stores.To avoid this problem and keep his business customers,Steven most likely:

Accepted Answer

A)  canceled orders and shifted the business to competitors.
B)  increased promotional outlays to overcome customer dissatisfaction.
C)  used exclusive geographic territories to reduce supply chain inefficiencies.
D)  stockpiled inventory,adding to the cost of providing auto parts.
E)  returned to traditional distribution center logistics.

Question 18

When electronic data interchanges (EDIs)are used to describe the benefits of new products and provide pictures and information they support the _____________ element in the four Ps of marketing.

Accepted Answer

A)  product
B)  price
C)  promotion
D)  place
E)  portfolio

Question 19

If your company is asked to ship its products to a cross-docking distribution center,what will you need to do to the merchandise in each package?

Accepted Answer

The answer of If your company is asked to ship...

Question 20

A _______________ is a facility for the receipt,storage,and redistribution of goods to company stores or customers.

Accepted Answer

A)  circulation center
B)  distribution center
C)  supply chain hub
D)  collaborative replenishment office
E)  floor-ready franchising center

Exam 15: Value Delivery: Designing the Channel and Supply Chain

In a CPFR system,information is used to:

For consumers,logistical management activities including inventory control,warehousing,and transportation,are:

Although conflict is likely to occur in any supply chain,it is generally more pronounced when:

Franchising represents a popular version of a contractual vertical marketing system where:

How can an electronic data interchange be used by a manufacturer to support the three Ps besides Place (i.e.,Product,Price,and Promotion)?

(p.441-442,Opening vignette)Much of Zara's success is due to their supply chain management.

In the four Ps of marketing,Place refers to all the activities required to get the right products to the right customer when that customer wants it.

JIT systems require a strong commitment by each party.What does this include?

Manufacturers trying to implement a just-in-time delivery system need to start with:

For a supply chain to operate efficiently,the participating members must cooperate.

Supply chain management creates value by getting products to customers efficiently.

Why is a JIT system especially valuable in a market like fashion clothing?

For a JIT system to be successful,the firm and its vendors must:

(p.462; 469-471; Chapter case study) Because of its size and market power,Walmart is able to operate a(n) ___________________ supply chain.

Because manufacturers with JIT systems produce merchandise closer to the time of sale,they can:

Stores like Home Depot and Costco act as wholesalers when they:

When electronic data interchanges (EDIs) are used to describe the benefits of new products and provide pictures and information they support the _____________ element in the four Ps of marketing.

If your company is asked to ship its products to a cross-docking distribution center,what will you need to do to the merchandise in each package?

A _______________ is a facility for the receipt,storage,and redistribution of goods to company stores or customers.