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    Exam 11: Product, Branding, and Packaging Decisions
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    Brands Are Assets That Can Be Legally Protected Through
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Brands Are Assets That Can Be Legally Protected Through

Question 129

Question 129

Multiple Choice

Brands are assets that can be legally protected through


A) copyrights and trademarks.
B) financial reporting.
C) brand extensions.
D) generic branding.
E) corporate branding strategies.

Correct Answer:

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