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  3. Study Set
    M Marketing Study Set 2
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    Exam 13: Services: the Intangible Product
  5. Question
    How Do Airlines and Hotels Overcome the Perishability of Their
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How Do Airlines and Hotels Overcome the Perishability of Their

Question 36

Question 36

Essay

How do airlines and hotels overcome the perishability of their services?

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They use pricing to ...

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