Which of the Following Is Not One of the Benefits

Multiple Choice

Which of the following is not one of the benefits to a firm of new product development?

A) reducing the costs of production
B) satisfying the changing needs of current and new customers
C) avoiding market saturation from products that have been on the market for a long time
D) creating diversification and reducing risk
E) keeping up in a market with short product life cycles where sales come mostly from new products