Multiple Choice
A psychographic segmentation variable that divides people into groups based on their opinion and the interests and activities they pursue is called
A) psychological segmentation.
B) lifestyle segmentation.
C) socioeconomic segmentation.
D) behavioral segmentation.
E) social segmentation.
Correct Answer:

Verified
Correct Answer:
Verified
Q12: A targeting strategy that involves pursuing a
Q13: What are the two most commonly used
Q14: Marketers particularly target younger consumers because compared
Q15: The 2010 Census showed that the only
Q18: When marketers segment based on psychographics,the market
Q19: The process of dividing a larger market
Q20: Which of the following is a behavioral
Q21: The first step marketers should take when
Q56: When companies divide markets using characteristics such
Q92: Global segmentation usually results in market segments