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    Marketing Study Set 9
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    Exam 7: Segmentation, Targeting, and Positioning
  5. Question
    Which of the Following Is a Behavioral Segmentation Variable
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Which of the Following Is a Behavioral Segmentation Variable

Question 20

Question 20

Multiple Choice

Which of the following is a behavioral segmentation variable?


A) family size
B) usage rate
C) population shifts
D) customer convenience
E) lifestyle

Correct Answer:

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