Identify the INCORRECT Statement About Lost-For-Good Relationships

Multiple Choice

Identify the INCORRECT statement about lost-for-good relationships.

A) They are relationships cemented by switching costs
B) These relationships motivate retention by accentuating the "dark side"
C) Consistent high performance is required to retain these accounts
D) These types of accounts do not have excellent staying power
E) Here the prospects of a customer returning to the incumbent are remote