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    Business Marketing
  4. Exam
    Exam 16: Customer Retention and Maximization
  5. Question
    At _____,With the Curvilinear Relationship Between Retention and NPV,retention Gains
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At _____,With the Curvilinear Relationship Between Retention and NPV,retention Gains

Question 40

Question 40

Multiple Choice

At _____,with the curvilinear relationship between retention and NPV,retention gains at the high end tend to dwarf gains obtained on the low end.


A) Always-a-share accounts
B) Lost-for good accounts
C) Never-a share accounts
D) Marginal accounts
E) Average accounts

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