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    Business Marketing
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    Exam 11: Communicating Via Advertising, trade Shows and PR
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    _____ Describes the Number of Times a Potential Buyer Is
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_____ Describes the Number of Times a Potential Buyer Is

Question 50

Question 50

Multiple Choice

_____ describes the number of times a potential buyer is exposed to an ad.


A) Reach
B) Recurrence
C) Repetition
D) CPM
E) Frequency

Correct Answer:

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