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    Exam 11: Communicating Via Advertising, trade Shows and PR
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    What Is the Most Important Variable to Consider When Selecting
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What Is the Most Important Variable to Consider When Selecting

Question 26

Question 26

Multiple Choice

What is the most important variable to consider when selecting a publication?


A) Frequency
B) Performance objectives
C) Audience quality
D) Attraction efficiency
E) Publicity

Correct Answer:

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