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    Exam 11: Communicating Via Advertising, trade Shows and PR
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    Advertising Objectives Include
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Advertising Objectives Include

Question 28

Question 28

Multiple Choice

Advertising objectives include:


A) Position and action goals
B) Budgetary and positioning goals
C) Performance and audience goals
D) Awareness and evoked set goals
E) CPM and IMC

Correct Answer:

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