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    Exam 11: Communicating Via Advertising, trade Shows and PR
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    Attention and Memory Impact Are BEST Measured By
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Attention and Memory Impact Are BEST Measured By

Question 30

Question 30

Multiple Choice

Attention and memory impact are BEST measured by:


A) Recall tests
B) Inquiry surveys
C) Position surveys
D) Reach audits
E) CPM calculations

Correct Answer:

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