Multiple Choice
In terms of broadcast media,which of the following statements is false?
A) Many members of the audience may not be part of the desired market
B) Television and radio are forms of broadcast media where the audience is audited
C) In most cases, audits do not determine the position or industry of a viewer
D) A large portion of the audience represents potential prospects
E) There is more waste as advertising reaches unintended audiences
Correct Answer:

Verified
Correct Answer:
Verified
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