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    Exam 11: Communicating Via Advertising, trade Shows and PR
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    _____ Is a Measure of How Deep into a Website
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_____ Is a Measure of How Deep into a Website

Question 45

Question 45

Multiple Choice

_____ is a measure of how deep into a website the visitor goes.


A) CPA
B) Hits
C) CPM
D) Attraction efficiency
E) Click-through

Correct Answer:

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