Multiple Choice
What is the disadvantage of television?
A) Anyone can put just about anything on the television, so credibility is somewhat suspect
B) It does not allow for a high degree of creativity
C) Due to long production times, ads cannot be easily altered
D) It is difficult to purchase national coverage
E) The audience watching a particular show may not have enough prospects in it to justify the expense
Correct Answer:
Verified
Correct Answer:
Verified
Q27: This is a brief memo or report
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Q29: Any premium used regularly by the recipient
Q30: Attention and memory impact are BEST measured
Q31: Which of the following types of trade
Q33: Which of the following statements about radio
Q34: What are the different types of shows
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Q36: Dividing the cost of an ad's space
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